Legal Notice

Déclaration de confidentialité, Propriété intellectuelle et protection des données à caractère personnels



By accessing this site, the Internet user agrees to comply with these conditions.


This hotel reservation site for the Made in Louise hotel (40 Rue Veydt, 1050 Brussels, +32 2 537 40 33, is :

- the property of Baekimmo SPRL whose registered office is located at 40 Rue Veydt, 1050 Brussels, BCE: 418.136.712.

- published by MMCréation, whose registered office is located at 32 Avenue Wagram - 75008 Paris, hosted by MMCréation, whose registered office is located at 32 Avenue Wagram - 75008 Paris, SIRET: 339 237 992 00047,

- the data controller is MMCréation, whose head office is located at MMCréation. He is responsible for managing the reservation system, collecting the data required to organise hotel stays, the contractual relationship (invoicing, payment, management of reservations, etc.), marketing activities, management of any loyalty programmes and compliance with legal obligations. It only collects personal data that is really necessary and ensures its security, integrity and confidentiality. Personal data is only kept for a limited period of time.


Every effort is made to provide available and verified information and/or tools and to ensure an adequate level of security with regard to the protection of confidentiality of data and the risks associated with the processing of data in accordance with the applicable legal regulations (such as Article 32 of the DPMR). To this end, technical measures (such as firewalls) and organisational measures (such as an identifier/password system, physical protection means, etc.), encryption technology allowing the security of financial transactions, are put in place to ensure the constant confidentiality, integrity, availability and resilience of the processing systems and services. However, no security method offers any real guarantee as to the protection of data against hackers or human error. We cannot be held responsible for errors, lack of availability of information and/or the presence of viruses on our site.
In addition, messages that the Internet user sends via the Internet (such as reservation sites, social networks, emails, etc.) may be intercepted. Until they reach the hotel, we cannot guarantee their confidentiality and cannot be held responsible for them.

If personal data is compromised (lost, stolen, damaged, unavailable...) and likely to generate high risks for the rights and freedoms of individuals, the competent data protection authorities and the persons concerned will be informed as soon as possible.

The external sites having a hypertext link with the present site are not under our control and we decline any responsibility as for their contents. The Internet user is solely responsible for their use.

As an operator of a hotel, accommodation providers, we are under the legal obligation to transmit certain information to the authorities (such as the registration of customers residing between 1 and 90 days, to the commune; transmission of information to the National Institute of Statistics). The hotel does not give any guarantee, explicit or implicit, and does not assume any responsibility for the use of this information. The user is solely responsible for the use of such information.


The presentation and each of the elements, including the domain name, trademarks, logos, signs, drawings, illustrations, photographs, texts, graphics and other files appearing on this site are protected by the laws in force on intellectual property, and belong to Baekimmo SPRL or are subject to authorisation for use. No part of this site may be copied, reproduced, modified, republished, uploaded, distorted, transmitted or distributed in any way whatsoever, on any medium whatsoever, in whole or in part, without the prior written permission of Baekimmo SPRL, except for strict use for personal, private and non-commercial use, without modification of the elements present on the site.

All users have a personal, non-exclusive, non-transferable and non-transferable right to consult the information contained on this site for hotel reservation purposes. He is authorised to extract and/or re-use part of the content of this site for personal consultation purposes, provided that this extraction and/or re-use does not relate to a substantial part, assessed qualitatively or quantitatively, of the content of this site. Repeated extraction and/or reuse of the content, even if not substantial, of this site as well as use for commercial purposes is prohibited.

The user undertakes not to transmit on this site any information that could lead to civil or criminal liability and therefore undertakes not to divulge via this site any information that is illegal, contrary to public order or defamatory.


Every effort is made to ensure that the processing of personal data takes place in a manner that respects privacy in accordance with the General Data Protection Regulations ("GDPR") and any other legislation in force.

This privacy policy applies to the personal data of site visitors and any person included in the hotel's computer reservation systems, including loyalty programs or equivalent and personal data transmitted, and actually received by the hotel, from travel agencies and reservation sites.

2.1. Personal data

In general terms, personal data are any information relating to an identified or identifiable natural person ("the data subject").

In particular, the following identifiers are concerned:

- information contained in an identity document (such as a copy of passport or identity card) ;

- contact details (such as name, e-mail address, (mobile) telephone number, physical address);

- personal and demographic information (such as date of birth, age, nationality, gender, language);

- data on the (previous) stay (such as duration, date of arrival, date of departure, (previous) bookings, frequency of visits, allergies (such as nutritional, bedding material); such as a specific diet (such as racial or ethnic origins, religious or philosophical beliefs, health details, in this case the data is collected only with the express prior consent of the customer);

- payment information (such as credit card number);

- contact information (such as contact person (such as employer in case of business trip, reference person in case of medical emergency));

- commercial information (such as membership number of the hotel's loyalty and marketing program and partners (such as newsletter subscriptions, offers and promotions by email, airline or taxi loyalty program);

- preferences and interests (such as smoking or non-smoking rooms, food and beverage preferences, type of bedding, type of print media read, sports, cultural interests, etc.);

- anonymous data (such as IP address or the identifier of the computer device used; technical and location information generated in the course of using our websites and applications (see Cookies and other tracking technologies);

- miscellaneous information (such as questions/comments during or following a hotel stay).

Personal data of minors is limited to information on an identity document provided by their parents, guardians or custodian. The latter are required to ensure that the minor does not transmit personal data without their permission (in particular via the Internet). In the event that such a transmission should nevertheless take place, the parent, tutor or guardian is responsible for contacting the data controller using the aforementioned contact details to request deletion of the data.

2.2. Video surveillance

Some public areas of the hotel (such as the front doors, reception desk) are equipped with a video surveillance system. The video surveillance is carried out with respect for privacy and in accordance with current legislation. Should hotel guests require further information, they are kindly requested to contact the hotel using the above-mentioned contact details.

2.3. Authorization

For the processing of personal data, permission is required. The guest is not obliged to provide any information or personal data concerning him/her, except for those that are subject to a legal obligation on the part of the hotel (such as the legal obligation for accommodation providers to register their hotel guests, the legal obligation to provide information to the National Institute of Statistics). However, in some cases, the hotel will not be able to provide its services or products if it is not authorised to process your personal data.

2.4. Purpose of processing personal data

The purpose of processing personal data is to ensure the necessary measures to :

- the reservation and the conclusion of the contract;

the execution of the contract and its follow-up (such as invoicing, loyalty program and marketing, communication with the contact person);

- the digitalization of identity documents at the time of check-in in order to facilitate the check-in process and to avoid queues at the reception desk and errors in the registration of personal data ;

- in order to satisfy customer requests and provide adequate service (such as data on (previous) stay);

the management and operation of property (such as damage to property by the client);

- to fulfil legal obligations (such as the legal obligation for accommodation providers to register their hotel guests, the legal obligation to provide information to the National Institute of Statistics).

Personal data may be processed according to the legitimate interests of the hotel. In case of processing based on legitimate interests, a balance between the legitimate interests of the hotel and the rights and interests of the data subject is observed. Thus, the hotel has a legitimate interest in :

- sending marketing information to its guests concerning similar products and services (such as invitations to events, promotions and special offers, loyalty programme). If the customer does not wish to receive these communications, he or she can express his or her preference at the time the information is collected (such as a registration form). If the customer has consented to receive these marketing-related communications, they have the right to object and withdraw their consent at any time by using the unsubscribe links in the relevant communication (see rights of the person concerned).

- to offer a quality and tailor-made service each time the guest visits the hotel, for which purpose the hotel may keep a profile of the guest, which may include information about previous stays and financial information about previous stays (such as payment terms).

2.5. The collection of personal data

Personal data transmitted, online or offline, by the data subject himself or herself or by third parties (such as relative or employer making the reservation, travel agency, reservation systems, internet, hotel partners and suppliers, public sources) are processed.

Personal data can be collected online or offline, on various occasions, such as during :

- when booking a room;

- check-in and payment;

- the stay at the hotel and the services, including consumption, offered as part of the stay;

- the sending of an e-mail by the person concerned, on the occasion of requests, satisfaction surveys, complaints and/or disputes;

- participation in loyalty or marketing programs;

- registration to collection forms (questionnaires, pages on social networks, connection devices using the data subject's social network identifiers, transmission of information from third parties;

To the extent permitted by law, cookies or other tracking devices may be used in certain circumstances (such as connections to hotel sites) to collect data. For more information on their use and settings, see Cookies and other tracking technologies.

2.6. Recipients or categories of recipients of personal data

In order to better serve its guests, the hotel may share data with third parties who are responsible for data processing and who provide services to the hotel (such as companies that assist the hotel with reservations, marketing and loyalty activities). These companies are also subject to applicable regulations and ensure that they take the necessary measures to protect the data they hold on our behalf. However, data security cannot be guaranteed by the hotel.

In order to help the hotel understand the use of its services, analysis companies may access anonymous data (such as IP address or the identifier of the computer device used). In this case, the data will only be used on behalf of the hotel. It does not pass on the data except in aggregated form. No data specific to an individual user is shared.

As part of its legal obligations, the hotel is required to communicate certain information to the competent authorities (such as the legal obligation for accommodation providers to register their hotel guests, the legal obligation to provide information to the National Institute of Statistics).

As a general rule, no personal data is transmitted to a third country (i.e. a country outside the EU/EEA). However, in case of transfer, the hotel will ensure that the Commission takes a decision on adequate safeguards and/or that the transfer and processing is lawful and in any case in accordance with the DPMR (such as standard contractual clauses adopted by the Commission).

2.7. Time limits for the retention of information)

The hotel does not process the data for longer than necessary depending on the purpose of the relevant processing operation. The data are deleted at the latest after 36 months (3 years) of inactivity.

Data may be kept longer in the event of complaints, disputes or legal obligations (such as the requirement to retain guest data after their stay). The data controllers will ensure that measures for the deletion of personal data are respected.

For the processing of cookies, the consent of visitors to the website are re-requested every 13 months (see Cookies and other tracking technologies).

2.8. Rights of the data subject

At any time the person concerned has the right to

- information and access to his personal data ;

- the correction and deletion of its data;

- objection to direct marketing practices;

- objection to automated decision making and profiling;

- data portability, i.e. the right to obtain personal data relating to him/her in a structured, commonly used and electronically readable format.

Any request should be sent to the controller (see contact details above). If the data subject wishes to exercise these rights, he or she can contact the hotel or the data controller at the above-mentioned e-mail address. In the interests of confidentiality and protection of personal data, the data subject will have to be identified in order to respond to his or her request. For this purpose, the request must be accompanied by an identity document, such as an identity card or passport, and the date/time of the stay at the hotel. All requests will be answered within 30 days (1 month) free of charge. However, requests that are manifestly unfounded or excessive may be charged or refused (see also retention periods).

However, the deleted contacts are kept in an opposition database so that they will not be solicited in the future and so that they can justify processing and compliance with the regulations, including the DPMR.

The data subject may lodge a complaint with a supervisory authority.

2.9. Updates

The present document was adopted on 15 November 2018 and may be updated from time to time, in particular when the site is updated. For this purpose, customers are invited to regularly consult this web page, particularly when making a reservation.
If you have any questions or doubts about our privacy policy or the processing of your personal data, please contact us at the above-mentioned address.


When an Internet user visits the hotel's website, certain data is collected using cookies or other tracking technology. Tracking technologies that may be incorporated into the site, marketing messages or newsletters, affiliate sites in order to determine whether messages have been posted and links have been used. These include pixel and web beacons, browser analytics tools, server logs, etc. Cookies are automatic tools, small text files installed on a site visitor's browser, computer or mobile device that allow a site to recognize the device. Cookies can have several purposes such as taking into account the visitor's preferences (such as language), the user's password for the site in question, login data, collecting statistical data, adapting content.

- Cookies analyze (audience measurement) which allow the analysis of the use of the site (such as quantifying the number of visits, pages viewed, frequency of visits, site performance, standard information about Internet access, including IP address and anonymous user behavior). For this purpose, third party cookies from Google Analytics are used. The visitor is informed of this on his first visit to the website and is asked to give his consent. Further information on the use of Google Analytics can be found in the Google Privacy Policy (, Google Analytics can be deactivated using the following link

- Advertising (marketing) cookies from third parties, including Google, which allow the collection of data on the user's browsing habits in order to deliver advertisements that are better adapted and more relevant to the user and his/her interests and to measure the effectiveness of online marketing campaigns. It is advisable to check the cookie policy applied by third parties.

- Essential/anonymous cookies (user preference) that allow the site to function properly and securely, they are automatically activated when the site is used;

Internet browsers allow to avoid the use of cookies, to receive a warning when a cookie is installed or to delete cookies (such as for Chrome:; Edge:; Safari: For more general information on deleting or blocking cookies, see:  

If you have any questions or complaints about this site or the cookie policy, please contact us at the above address.

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